ACRL 2009 Day 4

User eXperience (UX)

Simple, compelling, meaningful, memorable: Iceland cruse vs dental experience (memories)

Definition: The quality of experience a person has when interacting with a specific design (that design can be everything, a service, a web interface, a trip, an event...)

Origins- the experience economy- the memory that becomes the most important (1999- Pine and Gilmore), trade and commodity

Commodity (coffee bean, 1-2 cent)->goods (5-25 cent)->experience (starbucks coffee, 2-5 dollars) move from transaction-based to interaction-based

Startbucks created a powerful user experience, they are more than just selling coffee

Commponents: usable, findable useful, valuable, credible, desirable, accessible

Google has a user experience team- there are 10 elements- people, trustworthy, simplicity,

Apple (what made apples iphone arguably the greatest gadget of a generation? the user experience) and blackberry (blackberry focuses on the first few minutes of the user experience, since first impressions mean a lot) the first impression decide the user will use it or leave. Two companies' ux group are different but have the same goal.

Experiences: good vs bad-fidelity starbuckis has hi fideltiy lo convenience. MacDonald, lo-fidelity, hi-convenience (UX vs $)

Think about how to make library a hi-fidelity and hi- convenience

I conic UX: apple, disney, nordstroms- how to make library like these places?

Your library: the expectation is well received, not that you need to go circulation, then go...the patron won't come back, they go to amazon to buy that book

Totality is important; meaning (stuff- clothes, cars, ipods, tvs). We focus too much on the stuffs but not the meaning. A book (?) surveys people all over the world what are the meaningful things Meaning (accomplishment, beauty, creation, trust,

Relationships (the librarian

Totality, Meaning, and Relationships are the 3 things we need to focus.

Library at Geogia Tech- camping there. Where does this fit into our traditional assessment program.

Transportation experience- how do you improve it? Eliminate the fear of the dental visit (TLC dental, computer, massage chair, wifi,..)

Example: pizza order interface (domino)

What do groups get their work done? What if we made finding books easy? what types of resources are students using and how are they

Are librarians asking the right questions?

Collaborative space (lighting, table)- asked students draw out, chose two designs from students, and in last summer, they built the prototype, how the wireless work? how the table and the chair work?

Instruction- check the course list and consult with professors about student assignment, then create handout for the professors, also talked with students about their struggles

Storyboarding- ask students to draw on sticky notes what works and what does not work for them?

Right now they are looking for laptop (everyone has a laptop at GT), how can they print from laptop,

Next steps-

Read Subject To Change (Merholz)

Subscribe to designing better libraries blog (dbl.lishost.org) http://dbl.lishost.org/blog/

Start the UX discussion in your library

look for what's broken, then fix it, always be on the lookout for good and bad UX encounters, consider joining national, regional, or local UX associations

ACRL 2009 Dary 3

Beyond the Entertainment Factor

Presenters: Jennifer- instructional design and integrating technology into instruction; Catherine- instruction librarian

Part one- technology, 2.0, integration,

Part two-basic ID model and how to relate to ACRL standards

Part three- examples for instruction, hands-on activities

Leave with framework

Definition of Multimedia- interactive technology communicative media, the incorporation of a number of media such as text, audio, video, and animation, esp, interactively. (OED)

Technology-web 2.0: blog, wiki, zoho, video, delicious, flickr, 2nd life, FB, MySpace, widget, yahoo pipes, youtube

The web 2.0 landscape image (I used that for my web 2.0 workshop too), the problem is how to use it? What to use?

S1. Technology as a tool-

The technology should: support learning outcomes, establish a balance, encourage varied and broad applications, utilize common skills and practices

How you can apply that in a variety ways, manipulate to meet your needs. The positive way is to be creative! Don't just talk, students need more hands on experience (PBL)

S2 Impact on instruction - pros: creativity in instruction, easy and quick distribution, fosters interaction/ collaboration, connectivity between

S3 impact on instruction- cons: shifts focus / distracts from instruction, anxiety, potential for copyright, status qup hinders innovation, lack of confidentiality an dprivacy , equipment/ software issue

S4 disconnections between: information and technology, perceived skills and actual skills, personal versus academic life (students use technology everyday but might not even know how to convert a PDF)

S5 activity one: identify relevant technologies and activities- brainstorming in pairs, exercise 1: identify technologies based on particular activities

exercise 2- identify activities based on particular technologies

ID- the primary goal of ID is to establish a sold learning framework or scaffold that includes well defined, learning outcomes

5 Qs about ID- what do you want the student to be able to do (outcome)? Curriculum, pedagogy, how will the student learning? evaluation, criteria

ADDIE- analysis, design, development, implementation, evaluation. ADDIE is a process, not using in a linear way.

What's the difference?

Analysis- determine a need for teaching or instruction, ex: environmental scan, learner analysis

Evaluation- testing or checking acquisition of specific knowledge or skills within in a specific instructional setting as related outcomes

Ass- identify gaps of skills or knowledge at the broadest level, not dependent on a specific instructional setting

Design- blueprint the big picture

Development- give the big picture specific objectives and outcomes

Objectives-

Outcomes- what shtdents are able to do after the instruction

"Information" literacy models- ICT (information and communication technology), ACRL information literacy, IT fluency, information fluency, media literacy, 21st century literacies (critical thinking skills, )

Why ICT?- effectively integrates tech literacy, brings together critical 21st century literacies, relates with ACRL standards, practical, skill-bases

ITC literacy- define (identify and appropriately represent), access (be able to know what and where to find info), manage (to apply an existing organizational or classification scheme for digital info), integrate (interpret and represent digital info), evaluate, (determine the degree to which digital info satisfies the needs of the task) create (the ability to generate info by adapting, applying, designing or inventing info), communicate (the ability to share and communicate knowledge)-DAMIECM

ACRL standards- determine, access, evaluate, incorporate, use, understand (DAEIUU)

Learning outcomes- tie directly to assessment, student focused, knowing what you are doing, knowing why you are it, knowing what students are learning as a result, changing because of the information

Objectives- statements that describe how an outcome will be archived. Rewrite the objectives if you can not reach the objectives

Need to apply learning theories into design.

Formula (learning outcome)=> what + in order to + why

Activity 1-example construct a search statement using topic relevant and controlled vocabulary in order to search academic databases with maximum effectiveness (ICT proficiencies create, integrate, evaluate)

Students want to know what they are learning and why they are learning.

Check & balances- verbs, action or not, variety of levels of skills (Gardner's multiple intelligence skills), is your language clear, different and specific in order to

Choosing verbs for learning outcomes- avoid: become familiar with..

verbs to use: define, list, recognize, explain, identify, locate, analyze, compare, differentiate, assess, critique, evaluate, construct, design, synthesize

Activity 2- Scenario 5- a local state wide energy coop is at is maximum energy consumption and is seeking help in developing a marketing campaign that will educate and motive members to reduce the amount of energy they are consuming. Students in an introductory marketing class are to develop a variety of marketing campaigns to meet the coop's goal.

- locate demography data in order to evaluate data and decide who and how to market

- design and construct videos in order to educate and motive consumers- the targeted market; analyze data

Sharing-

- using google docs, and type where they are while searching, leave a trace.

- using audio from MPR, talks about no child left behind and identify the keywords

- using statistic and poll data, a good way to get students thinking

- create a wiki where everyone is sharing how to do a search/research (wiki is a great way to keep the interactivity)

- citation styles, using a Javascript refrigerator magnet program http://www.nuff-respec.com/technology/javascript-and-css-magnets

As you consult with faculty and create activity, you need specific objectives.

When you writing a learning outcome, think about how to incorporate technology. Need to be more specific

Example- Creative Commons (CC): different levels of copyright. Objectives- students will be able to identify 5 types of CC. Students will download the image and cite properly. Student will discuss copyright issue...

Survey- most of the attendees want to learn more about twitter and video. The most barrier to learn technology is lack of time. The most used technologies are blog and FB.

Sometimes a simple video is easy to incorporate.

Teaching examples- information strategies- outcomes- students will utilize multiple methods for finding and identifying information in order to improve their information literacy skills

Objectives are steps to achieve outcomes!

Sample project- (students are as savvy as you think they are) students created videos, graded for content, not so good. The video was about war of Iraq; a video with still images and quotes, statistics, then a war film, followed by some interviews about "looking back to the war of Iraq".

Example technology to encourage students- wikipedia, wiki scanner, websites, databases. To be able to get wiki knowledge, find a calmer from a wikipedia, Colbert and wikiality quote, then use wiki scanner- it is a website created by a graduate student. It is a data mining tool. Tracked anonymous wiki articles edited in 19 -

http://wikiscanner.virgil.gr/

http://katrina.cs.caltech.edu/erenrich_rnd345/scanner_final/

Examples of using wikiscanner to compare original articles and the modified: wal-mart, Amenian-Turkish relations.

Activity 3: Use a potential learning opportunity at your institution, fill out the survey http://tinyurl.com/beyondeval

https://www.surveymonkey.com/s.aspx?sm=btrnJCzn8O6p7hjevfJs_2fg_3d_3d

The handouts are located on the ACRl virtual conference website.

ACRL 2009- Day 2

(Notes from the conference)

1. Workshop- digital project ideas

The presenter showed us how to use the One-Page Project Management template (http://www.onepageprojectmanager.com/resource.html)

to manage projects. The attendees were then work in small groups to work on a project design. The template is useful, I might use it for some of our projects later on. P.S. the presenter has a background in ID.

2. Twitter- (I planed to attend another section but the schedule on the pocket program was wrong). The section presenter was bored and did not even demonstrate how we can use twitter for the library! (Disappointed!)

3. OpenURL (The presenter Peter McCracken is a Seattle local, his ppt presentation had one slide for his professional work and followed by another slide for the hidden sights in Seattle, quite interesting) try local coffee Seattle Best, not Starbucks!

The measure of success- better access for patrons, -fewer false positives and false negatives

Seattle sightseeing: Art Museums, Frye Art Museum, George monument, Burke museum, the Smith tower (1914), volunteer park water tower, Kerry park, the chocolate, ice cream cruise, underground tour, doughnuts, Top Pot 2124 5th ave, under monorail, Mighty o doughnuts, 2110 N5th st.

KBART- UKSG 2007 http://www.uksg.org/project/

how to deal with data accuracy

Q: newspaper linking

Olympic Sculpture Park
2901 Western Avenue

Seattle Art Museum Downtown
1300 First Avenue

15 west, marine used store

4. The poster section is quite good, however, most of them did not provide handouts, I will need to remember to check the ACRL website

5. Assessment results on academic library web sites - Meg Scharf, Univ. of Central Florida

http://www.educause.edu/Community/MemDir/Profiles/MegScharf/43020?time=1236982629

Everything measured gets better, does it?

Different kind of assessments take time and do they work?

Who are our stakeholders? The students, faculty, administration. right now, maybe our local public libraries, neighborhood, community, our web users!

How to communicate with our users? The fierce power of narrative!

We want to prove that we are listen to our users. We do assessment to see if the new ideas work. Should we step outside of the box? The university won't give you money unless you are assessing something.

Appreciative Inquiring tool (?)

Orange county library system http://www.ocls.info/Default.asp?bhcp=1

Examples of assessment

Are we communicating the wrong way? the best way is through our webpage, we are afraid of change

Methodology-

1. Random number list 2. Sample drawn: 250 academic libraries, 3. timing

44.6% publicly assisted institutions, 55.3% private funded

She developed a rubric with A: excellent, B: very good, C: OK

Searched google for the univ home page then go to library website from there

searched "about us", about the libraries, library facts & info

searched for assessment, evaluation, performance, measures, measurement, plan,

searched circulation, ILL, reference, cataloging

5% got A, clear, intuitive

6% got B

16 % got C

73 % got F, could not find any info at all

Best practices- logical location on your website

UW- univ. of Washingtonn, UW libraries assessment: survey, libqual report, easy to get there

USC Libraries, facts and figures, easy to find, user satisfaction study result (LibQUAL)

Univ. of Central Florida- search "assessment"

Jerlyn asked question how old the survey should be? A: 1 year old

6. Digital libraries need digital organization- John McGinty

Digital resources are changing the way the library it was. First, the size of digital collection is increasing; second, the major shift to be able to digitize materials; third, faculty and student have the ability to access resources using the Internet. The dynamic situation charge us to think about the management structure of the library.

Digital milestones, 1966 MARC record created, 1968-73 library integrated only systems emerge, 1971 OCLC union catalog debuts, 1987 online journals begin to be marketed,1991 web created, 1996 google goes live, 2001 wikipedia begins, 2005 youtube starts

Digital problems- (the presenter talks so slow and some people started to leave...Super disappointed!)

7. Keynote

Keynote speaker: Sherman Alexie

A prolific novelist, poet and screenplay writer and has been hailed as one of the best young writers of his generation. In his lectures, he tells autobiographical tales of contemporary American Indian life laced with razor-sharp humor and bits of history, pop culture and social commentary. Alexie's best known works include The Lone Ranger and Tonto Fistfight in Heaven, Smoke Signals, and The Absolutely True Diary of a Part-Time Indian. ~ACRL website

"I love librarian conference, there are thousand of hot women here!" (Laughters..) ~Alexie

He really got the librarians! He is funny.

He talked about how American is so strange. Indian, the native American serves in wars, but people never talk about who indian people are. "We are American."

People surprised that he was interested in pop culture because they think that the Indian does not have radios or Tvs, they live in mountains.

His grandfather died in Okinawa in World war II, but the family never talked about that. He and his father never said something like "I love you son" or "I love you, dad". Then how can you tell your family history? A librarian did a research about his grandfather (what really makes the librarian important), his grandfather earned 16 medals but they did not know until they read the paper.

People love (tolerates) each other. What's the difference between laughter and hate?

Indian people want to be who we see- the negative image of Indian. But he said that he is not because he hates snow, that's why he lives in Seattle.

Being an Indian, he is always being guarded what he is presenting. For example, by interviewed with Opera, what is he going to present? What kind of books you read? Where are you from? How long you have lived there, 1200 years? He is carrying the Indian's image with him all the time. Some people even talked to him using Spanish because he is a brown skin American.

For more about him

http://en.wikipedia.org/wiki/Sherman_Alexie

ACRL 2009 - Day 1

The ACRL 2009 conferencee is in Seattle from March 12- March 15. Since this is my first big library conference, I have very high expectation to learn from the conference sections. 

We arrived one day earlier at Seattle and did a little bit exploration to this city. Although I visited this city 6 years ago (time really flies!) for the NECC, I am still very excited to see more faces of this city. We learned how to use the bus system and made it to our motel Days Inn. After checking in, we went to Pike Place Market and Space Needle for picture taking. Yes, lots of photos again.

Then the day 1, about one hundred people from 21 countries attended the first timer orientation. A brief introduction to the officers and the conference hightlight, a refreshment was provided. I have learned that all the library conference provides foods and drinks in most of the sections!

The opening keynote started at 4 pm. The keynote speaker Rushworth Kidder gave a speach about how to make good decision. As he stated, our rooughest choices are not matters of right versus wrong but of right versus right. He also suggested that ethic is not the most important thing to consider but the culture where we live.

The exhibits then started at 5:45 where the exhibitors and receptions were provided. Food were excellent! The exhibits was smaller than the NECC conference, but still lots of free giveaways for you to take home. Of course, the registration fee is not cheap!

There was a gaming night but I was not only exhaused and just wanted to go back to sleep, but also forgot about that at all.