ACRL 2009 Day 4

User eXperience (UX)

Simple, compelling, meaningful, memorable: Iceland cruse vs dental experience (memories)

Definition: The quality of experience a person has when interacting with a specific design (that design can be everything, a service, a web interface, a trip, an event...)

Origins- the experience economy- the memory that becomes the most important (1999- Pine and Gilmore), trade and commodity

Commodity (coffee bean, 1-2 cent)->goods (5-25 cent)->experience (starbucks coffee, 2-5 dollars) move from transaction-based to interaction-based

Startbucks created a powerful user experience, they are more than just selling coffee

Commponents: usable, findable useful, valuable, credible, desirable, accessible

Google has a user experience team- there are 10 elements- people, trustworthy, simplicity,

Apple (what made apples iphone arguably the greatest gadget of a generation? the user experience) and blackberry (blackberry focuses on the first few minutes of the user experience, since first impressions mean a lot) the first impression decide the user will use it or leave. Two companies' ux group are different but have the same goal.

Experiences: good vs bad-fidelity starbuckis has hi fideltiy lo convenience. MacDonald, lo-fidelity, hi-convenience (UX vs $)

Think about how to make library a hi-fidelity and hi- convenience

I conic UX: apple, disney, nordstroms- how to make library like these places?

Your library: the expectation is well received, not that you need to go circulation, then go...the patron won't come back, they go to amazon to buy that book

Totality is important; meaning (stuff- clothes, cars, ipods, tvs). We focus too much on the stuffs but not the meaning. A book (?) surveys people all over the world what are the meaningful things Meaning (accomplishment, beauty, creation, trust,

Relationships (the librarian

Totality, Meaning, and Relationships are the 3 things we need to focus.

Library at Geogia Tech- camping there. Where does this fit into our traditional assessment program.

Transportation experience- how do you improve it? Eliminate the fear of the dental visit (TLC dental, computer, massage chair, wifi,..)

Example: pizza order interface (domino)

What do groups get their work done? What if we made finding books easy? what types of resources are students using and how are they

Are librarians asking the right questions?

Collaborative space (lighting, table)- asked students draw out, chose two designs from students, and in last summer, they built the prototype, how the wireless work? how the table and the chair work?

Instruction- check the course list and consult with professors about student assignment, then create handout for the professors, also talked with students about their struggles

Storyboarding- ask students to draw on sticky notes what works and what does not work for them?

Right now they are looking for laptop (everyone has a laptop at GT), how can they print from laptop,

Next steps-

Read Subject To Change (Merholz)

Subscribe to designing better libraries blog (dbl.lishost.org) http://dbl.lishost.org/blog/

Start the UX discussion in your library

look for what's broken, then fix it, always be on the lookout for good and bad UX encounters, consider joining national, regional, or local UX associations